For almost 15 years, Heather Kirk has been working with fraternal organizations to build and implement impactful communication strategy. On Feb. 1 she will bring this breadth of experience to Sigma Phi Epsilon, joining the Headquarters staff as chief communications officer.
In this role, Kirk will develop and execute our annual communication strategy, designing a plan that will anticipate the needs of SigEp and our members, chapter officers, volunteers and donors. She will lead the Marketing & Communications team and guide PR efforts as we continue to facilitate a premier student experience in the most formative time of our young men’s lives.
“Our volunteers and undergraduate leaders play an integral role in delivering an excellent SigEp experience, and our communication must support and facilitate their efforts,” said SigEp CEO Brian Warren. “Heather’s experience will be invaluable as we seek to engage more alumni as volunteers, enhance recruitment, pursue ambitious fundraising objectives and strengthen our partnerships across higher education.”
Kirk comes to SigEp after three years as CCO of the North American Interfraternity Conference (NIC), where she developed and executed communication strategy across the broader fraternity community. At the NIC, she worked to advance the brand of fraternity, implement advocacy campaigns, respond to crisis situations, promote educational programs and cultivate donors. Through her public relations efforts, she developed a network of relationships with national media contacts, which SigEp will leverage as we share the Fraternity’s impact with a broader audience.
“Heather’s dedication and professionalism has successfully guided the industry through a very challenging and critical time — laying a solid foundation for future communication efforts,” said NIC President and CEO Judson Horras. “We are happy to see her work continue within the fraternity community.”
Kirk began her career at Zeta Tau Alpha, where she spent nearly a decade, including three years as director of education and communication. Extensive volunteer experience has also contributed to her keen understanding of the fraternal landscape, including serving as editor for the Association of Fraternity/Sorority Advisors’ quarterly Perspectives magazine. In 2018, AFA honored her with its Distinguished Service Award for her work across the interfraternal community.
Kirk is a graduate of Louisiana State University and holds a master’s degree in higher education and student affairs from Indiana University.