The Clayton-Doud "Brothers Helping Brothers" Award was endowed by James Clayton, Tennessee '57 in appreciation of Wallace Doud, Wisconsin '48. Brother Clayton formed Clayton Homes, Inc. in 1955 and built it into a "Forbes 200 Best Managed Company". Despite this, Brother Clayton learned that two directors were plotting a hostile takeover of CMH's board and the company.
Brother Clayton sought help from his dear SigEp brother, Wally Doud, who had retired from IBM as a Corporate Officer and VP for Commercial and Industry Relations. Brother Doud applied his corporate and board expertise to help Brother Clayton defeat the takeover and oust the dissenting members from the board. Brother Clayton subsequently led Clayton Homes to impressive growth and profitability until its acquisition by Berkshire Hathaway in 2003.
The Clayton-Doud "Brothers Helping Brothers" Award recognizes undergraduate brothers who demonstrate outstanding acts of support towards other brothers, in the spirit with which Brother Doud helped Brother Clayton maintain control of his namesake company.