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Sigma Phi Epsilon

Building Balanced Men

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  • About SigEp
    • Mission Statement
    • Our Chapters
    • Who We Are
      • National Fraternity
        • National Board of Directors
        • Committees and Task Forces
        • District Governors
      • Educational Foundation
      • SigEp National Housing
      • Headquarters Staff
      • Chapter Support
    • Strategic Plan
    • History & Facts
    • Prominent Alumni
    • Get Involved
    • Job Opportunities
    • Contact Us
  • The SigEp Experience
    • Balanced Man Program
    • SigEp Learning Communities
    • National Programs
      • Springboard: A Series to Launch You Into SigEp Leadership
      • National Transition Retreat
      • Carlson Leadership Academies
      • Ruck Leadership Institute
      • Tragos Quest to Greece
      • Career Coaching
      • Life After College
      • Grand Chapter Conclave
      • Live Your Oath
      • Volunteer Training and Resources
    • Service-learning
    • Membership Perks
      • Alumni
        • PCI Oral History Publication
      • Undergraduates
    • Awards
      • 2020-2021 Award Recipients
      • 2021 Conclave Award Recipients
  • Foundation
    • Give
    • Giving Options
      • Annual Fund
      • Board of Governors
      • Founders Day of Giving
      • Stock, Mutual Fund Gifts
      • Matching Gifts
      • Legacy Society
      • IRA Gifts
      • Donor Advised Fund Gifts
    • Grants & Scholarship Funds
      • Balanced Man Scholarships
      • Tuition Scholarships
      • Chapter Investment Funds (CIFs)
      • Restricted Fund Policies
  • Resources
    • Chapter Officers
    • Volunteers
      • Alumni Communication Program
      • Volunteer Training and Resources
    • Parents
    • SigEp National Housing
    • Recruitment
      • Vice President of Recruitment
      • Mentor for Recruitment
      • Substance-free Facilities
    • Substance-free Facilities
    • Member Safety
    • Officer Elections & Transitions
    • Standards & Bylaws
    • Off Script, On Purpose
    • Marketing & Branding
    • Social Media
  • Journal
    • Features
    • Fraternity News
    • Red Door Notes
    • Our Very Own Balanced Men
    • Chapter News
    • Alumni & Volunteer News
    • Educational Foundation
    • Commentary
    • In Memoriam
    • Press Releases
  • Search
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Home / Resources / Marketing & Branding / PR Toolkit

PR Toolkit

So often, fraternities are in the newspaper when something bad happens. Let’s change that, because we all know that our chapters spend the vast majority of their time making great things happen.  Not only is it fun to see your own name in the paper, but increased positive exposure can help the chapter attract potential new members, impress parents of potential new members, impress your future employers, and maybe even garner more donations from alumni.

Use the tools below for big wins that you can promote for your chapter. And you can look at these resources to build a press release about your unique, newsworthy happenings.

Public Relations Guide

Buchanan Cup win

Chapter awards from Carlson Leadership Academy

Brother attending the Ruck Leadership Institute

Brother attending the Tragos Quest to Greece

Chapters that earn SLC accreditation

Remember, SigEp’s reputation is built one chapter at a time. Investing a bit of effort in cultivating positive coverage can impact the public’s perception of your chapter, the national Fraternity and even the entire Greek community.  

For more information about public relations, please contact communications@sigep.net.

Sigma Phi Epsilon Fraternity

310 South Arthur Ashe Boulevard
Richmond, VA 23220
(804) 353-1901

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