So often, fraternities are in the newspaper when something bad happens. Let’s change that, because we all know that our chapters spend the vast majority of their time making great things happen. Not only is it fun to see your own name in the paper, but increased positive exposure can help the chapter attract potential new members, impress parents of potential new members, impress your future employers, and maybe even garner more donations from alumni.
Use the tools below for big wins that you can promote for your chapter. And you can look at these resources to build a press release about your unique, newsworthy happenings.
Public Relations Guide
Buchanan Cup win
Chapter awards from Carlson Leadership Academy
Brother attending the Ruck Leadership Institute
Brother attending the Tragos Quest to Greece
Chapters that earn RLC accreditation
Remember, SigEp’s reputation is built one chapter at a time. Investing a bit of effort in cultivating positive coverage can impact the public’s perception of your chapter, the national Fraternity and even the entire Greek community.